the client
Lazar Real Estate
Dassi Lazar founded Lazar Real Estate with the goal of removing stress from the home buying journey. Her team is composed of property managers, investors, and other real estate professionals who are there to inform and advise on every purchase. They needed a brand representation that stressed their unique abilities and style.
keywords
Uncomplicated
Bold
Fresh
Professional
results
Bold Uppercase typeface – strength and competence
Purple and gray color palette – softening that strength with a touch of femininity
Stylized Letter A – Roof of house