the client
Leba Cosmetics
Leba Cosmetics, founded by a skilled makeup artist, is a private line of affordable, clean, and natural makeup. Leba needed a website to expand her customer base and promote her brand. Our goal was to represent the makeup as both natural and beautiful, and endorsed by the beloved makeup artist, Leba.
keywords
Beauty
Nature
Affordability/Accessible
results
Clean and playful typeface in lowercase – easy, confident
Deep mauve color – inspored by the colors of makeup
Circular logomark reminiscent of an eye, also hinting at nature and sustainability
User friendly website allows for easy ordering
Marketing materials to push exposure, and through that, sales, to the website