the client
Red Fox Fitness
Redfox Fitness is the sole distributor of innovative, high-tech weight loss equipment for luxury hotels, spas, and celebrity trainers in the US. They wanted their brand to reflect the high-end exclusivity of their product and appeal to a primarily female audience that seeks an effortless weight loss solution.
keywords
Cutting Edge
Athletic Luxury
High Energy
results
Clean, sleek font with understated elegance
Pop of energetic red
Distinct design element of the F shows movement, athleticism