Our Approach

We rebranded Cornerstone around her mission — helping children build the “cornerstones” of reading success — and extended that concept into every design decision.

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Strategy:

Clarified her audience, offerings, and voice.

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Positioning:

Shifted her positioning from “therapist” to “educational consultant” 

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Design System:

Created a timeless, confident identity — an open book and cornerstone lit by rays of hope, along with a complete logo suite, brand guide, and visuals

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Marketing:

Launched a targeted marketing campaign to get her consulting services in front of schools and agencies